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Diesel fuel card news: Diesel Do Nicely sells 20,000 Fuel Angels

03 February, 10
Diesel fuel card customers may have helped to make a fuel safety device successful across the world.

Darlington-based company Diesel Do Nicely has sold thousands of units of its creation, the Fuel Angel, which stops motorists filling their diesel cars with unleaded petrol.

The firm was so confident its devices would prove to be a hit with drivers across the world that its director Michael Cotton turned down a £250,000 investment from Theo Paphitis and Deborah Meaden on an episode of the BBC's Dragon's Den programme.

Mr Cotton rejected the offer because the Dragons wanted a 25 per cent stake in his business, which he felt was too high.

Speaking to the Northern Echo, he revealed that the company has gone on to sell 20,000 of its devices in the last 16 months.

"A lot of the specialist [emergency] services are taking it because they can't afford to have the vehicle off the road," he explained.

Diesel fuel card users are likely to be keener than ever to cut costs however they can, after Office for National Statistics figures revealed that the average price of one litre of the fuel is currently 113.7p.

Posted by Tammy BrooksADNFCR-2675-ID-19596031-ADNFCR
Diesel fuel card news: Diesel Do Nicely sells 20,000 Fuel Angels



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