Shell fuel card holders look set to be targeted by a new marketing strategy that has drawn praise from Clearcut">
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Business fuel card news: Shell hailed for new marketing approach

21 July, 10
Shell fuel card holders look set to be targeted by a new marketing strategy that has drawn praise from Clearcut.

Martin Smitthy, president of the organisation, said Shell's efforts to promote itself as a champion for consumers will go down well with the driving public.

The company has just unveiled Shell FuelSave Unleaded and Shell FuelSave Diesel, and it is marketing them heavily on the grounds that they offer good savings and greater efficiency to road users.

"By focusing on cost-efficiency rather than changing the world, Shell could find some success with this marketing approach," Mr Smitthy commented.

However, he told Marketing Week that the success of the campaign depends on whether drivers are able to see proof of the claims Shell has made.

This comes as the oil company prepares to release a trading statement for the second quarter of the year.

The figures for Shell's global operations will be published on July 29th.

Improve the efficiency of your business and your fleet with the Shell fuel card.

Posted by James RichmondADNFCR-2675-ID-19901592-ADNFCR

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Business fuel card news: Shell hailed for new marketing approach