New research has revealed the car brands British people say they trust the most, with Mercedes-Benz taking pole position.

Admiration for Mercedes-Benz

In a survey of 2,183 18 to 64-year-olds by automotive marketplace CarGurus, the luxury marque topped a list of 21 manufacturers to win the coveted accolade from buyers.

Audi was pipped to second place, while Ford, Toyota and Volvo rounded out the top five. Interestingly, BMW missed out on being in this top part of the table and instead came in at sixth position, followed by KIA, Vauxhall, Mini and Honda.

Another notable revelation was that Tesla appeared in 12th position on the list, which meant that despite being a relative newcomer, it managed to score ahead of well-established brands like Nissan and Land Rover.

While Mercedes-Benz is sure to be celebrating its success in the overall list, though, Audi may be able to console itself with the fact that it came top when gender-based scores were separated and women were asked which brands they trust the most.

CarGurus UK editor Chris Knapman said the research was carried out to glean a better understanding of how reputations are built when it comes to the automotive industry.

“The Car Buyer Trust Index provides unprecedented insight into the role that trust plays in the car-buying process,” he added.

Mercedes-Benz has also been hitting the headlines this new year after unveiling its latest concept car, an electric autonomous vehicle featuring bionic flaps.

The AVTR made its debut at the Consumer Electronics Show 2020 in Las Vegas and took inspiration from the film Avatar to demonstrate how man and machine can merge.

Heather Stark, brand manager at The Fuelcard People, comments: “It’s fascinating to see which car brand Britons really place their trust in. We think it’s fair to say most people have coveted a Merc at some point, probably prompted by innovative designs like those we’ve been seeing in Vegas, as well as their reliability.”

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