Suzuki has come out top in a survey designed to find the brand UK customers are most satisfied with.
In the latest Institute of Customer Service UK Customer Satisfaction Index published this month, 45,000 people were asked to rate their experience of dealing with 254 companies, including those in the automotive sector.
Respondents were asked questions on how they were treated in terms of customer ethos, emotional connection, ethics and overall experience.
Suzuki proves to be a winner
Suzuki managed an overall index score of 85.9, improving on its rating of 83 in the one published in January 2019 and allowing it to climb a whopping 12 places across all companies measured.
It ranked first out of 24 carmakers and 11 places ahead of the next automotive brand on the list, with the average score for this industry 78.5 points.
This is Suzuki’s best ever result in the 11 years since the index made its debut in 2008 and demonstrates the high regard in which the marque’s vehicles are held by buyers.
Managing director of Suzuki GB Nobuo Suyama commented: “We are very proud of our achievement. Continuing to evolve the Suzuki customer experience has been a core focus during recent years, and the ongoing efforts have clearly paid off.”
Established in 1909, Suzuki is now one of the top ten car manufacturers in the world. Sales in the UK commenced in 1963 and since then, the company has established a reputation for quality and service.
In 2017, it announced a record year for sales during 2016, when it nearly doubled the sales volume recorded in 2011.
Heather Stark, brand manager at The Fuelcard People, comments: “We love Suzuki and it’s clear you do too. Its vehicles are second to none and this index just goes to show the brand follows this up with excellent service to boot.”