Fleet managers can show their feelings with a fuel card that offers personal rewards for their drivers, as well as for benefits for the fleet. While the fleet saves on fuel costs, a driver could be saving on all manner of purchases.

“Love means never having to pay full price,” said Steve Clarke, group marketing manager for The Fuelcard People. “If a fleet manager loves cutting fuel costs by 4p a litre, they can afford to be loving towards their drivers by helping them to save money in their private lives. Really caring, of course, is not just about a gesture for Valentine’s Day, but lasts throughout the year.”

When a driver is issued with any fuel card from The Fuelcard People’s unbeatable offering, they qualify automatically for free Drivers Club membership. That brings access to a constantly growing range of exclusive benefits and special offers. While some are motoring-related, including cars, tyres and servicing deals, there are also valuable discounts on everything from cases of wine to over 1,400 Virgin Experience Days. A driver could even cut the cost of everyday groceries or Christmas shopping at a range of supermarkets, depending upon the fuel card issued.

“Showing your drivers the affection they deserve should not be limited to helping them save on special purchases,” said Steve Clarke.

“Give them the right fuel card and help them to save on everyday essentials. They could refuel at Tesco and collect the Tesco Clubcard points. Topping up at Morrison’s means 10 Match & More points for every litre. Filling up at Shell means boosting their Shell Drivers Club points, saving towards High Street or Waitrose vouchers. If a driver stops on the motorway to pour BP into the tank, let them add points onto their own Nectar card.”

He also pointed out that issuing the right fuel card strengthens the bond between employer and driver, encouraging loyalty.

Steve Clarke said, “You cut the fleet’s diesel and petrol bills. Your drivers enjoy a real, worthwhile perk. Showing them that you care can brighten their day and costs you nothing. You have to love that.”