The electric car revolution will not be televised – at least not for another decade anyway after a new survey found that UK drivers will wait nine years on average to buy an electric car.
This is the main takeaway from Auto Trader’s latest research, which also uncovered a split in opinion over the proposed 2040 ban, with 40 per cent believing it is a positive thing and another 40 per cent being opposed.
When explaining why they’ll wait almost a decade before buying an electric or hybrid vehicle, many drivers cited a lack of charging infrastructure and the upfront expense of acquiring the vehicle.
Some could be holding out for the technology to become more advanced, resulting in more efficient batteries and a higher mileage per charge.
More than half 55 per cent found the terminology surrounding electric vehicles to be ‘confusing’ too.
‘Unrealistic’ and ‘alienating’
With drivers changing cars every two or three years on average, it may be the case that many will drive three cars before buying a plug-in vehicle. As such, only 26 per cent would consider going electric for their next car – the same percentage as when Auto Trader asked the same question in March 2017.
Almost three-quarters (74 per cent) of the 1,000+ drivers surveyed did not know that the government offers grants for buyers of plug-in electric and hybrid vehicles.
Additionally, more than a third (38 per cent) slammed the government’s goal for at least half of new cars sold to be electric by 2030 as ‘unrealistic’.
Erin Baker, editorial director at Auto Trader, commented: “Our research indicates that there are still significant barriers to [EV] adoption, with greater investment in infrastructure and technology needed.
“It’s also crucial that car manufacturers and the government alike ensure that language to describe electric cars is clear and accessible, rather than laden with technological jargon that consumers may find alienating.”
Heather Stark, brand manager at The Fuelcard People, adds: “This survey’s findings are even more evidence that plug-in cars have a long way to go before they can be considered commonplace.”