The Institute of Advanced Motorists (IAM) has responded to the launch of a new motorcycle safety campaign by Think! highlighting the extent of SMIDSY – sorry mate, I didn't see you – accidents on the UK's roads.

A new £1.3 million campaign has been launched by Think!, which reveals how motorcyclists make up just one per cent of traffic on the roads, but account for 19 per cent of all fatalities each year.

IAM director of policy and research Neil Greig said: "A few extra moments spent checking for motorcyclists means everyone gets home safely."

The IAM also earlier this month responded to a new government report proposing key improvements in tackling the issue of drug-driving in the UK.

Mr Greig stated at the time that creating set limits for drivers based on the effects of individual drugs on a person's ability to drive is a whole new approach to enforcement and sends a clear message that driving while under the influence of narcotic substances is not to be tolerated.

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