Vehicle manufacturer Ford continues to witness an upturn in sales momentum, as well as improved UK market share.

Figures from the Society of Motor Manufacturers and Traders (SMMT) have highlighted the company has extended its position as the UK's most popular vehicle retailer, both in terms of private and commercial vehicles, with the Ford Fiesta and Ford Focus the nation's top two selling cars.

In total, the firm witnessed an annual three per cent rise in unit sales to 68,736 in February and achieved a market share of 15.6 per cent (up 1.6 percentage points).

Mark Ovenden, Ford Britain chairman and managing director, stated the company's start to 2014 has delivered solid sales growth as a result of its continued investment in new technologies and product design.

"More retail and fleet buyers choose Ford over any other vehicle brand and we are building on this with a range of new products planned for this year, including new Transit, new Focus and new Mondeo," he added.

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