According to new statistics from the DVLA, more female motorists are taking to the roads than ever before.

Comparing statistics from 1975 when just 29 per cent of women in the UK held a full driving licence, the DVLA's data shows that this figure has now risen to 46 per cent.

Indeed, the number of vehicles registered to female owners has shot up by 70 per cent since 1994, while male buyer levels have only risen by 19 per cent during the same period.

"Whereas male buyers have become unreliable in the new car market, demand from women has remained firm. It's a trend that car manufacturers and dealers ignore at their peril," commented AA president Edmund King.

The news follows recent changes to the approved driving instructor (ADI) test by the Driving Standards Agency, which came into force from April 1st.

ADI testing has been made more thorough, with new checks on standards and a greater focus on lesson planning, risk management and understanding the best teaching and learning strategies.

Looking for help to promote your company fleet's green credential and intentions?

Brendan Saunders  of The Fuelcard People can help promote your company's green credentials with our partnership with Cool Earth, a leading environmental charity.

The Diesel Direct fuel card and our other fuel card offerings, in conjunction with CO2Count and Cool Earth can help your company's green fleet policy.

Posted by Brendan Saunders,  Account Manager, The Fuelcard People.

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