A new campaign to help improve cyclist safety across the country has been launched by the government's ongoing road safety initiative Think!.

Posters are being put up along busy routes in some of the biggest urban centres across England and Wales, with the aim of providing tips on road safety to both cyclists themselves and other road users.

The campaign has been running for three years in Manchester, Bristol, Cambridge, Oxford, Newcastle, Norwich, Leeds and Birmingham, but the scope of the project has now been extended to include seven further cities.

Bradford, Brighton and Hove, Kingston upon Hull, Newcastle, Portsmouth and Southampton are all being added to the campaign this year, with the focus on ensuring as many people as possible are aware of the risks they face when both cycling and driving.

Vulnerable road users deserve the full attention of motorists at all times, so these posters will aim to drive home this point.

Cycling minister Robert Goodwill said: "We have some of the safest roads in the world but one cyclist's death is one too many and we are determined to make our roads safer.

"This poster campaign will build on the success of last year’s work to remind drivers to take care around cyclists and remind cyclists of the actions they can take to stay safe on the road. This message is especially important as the weather improves and more people take to their bikes."

Cycling is becoming an increasingly popular pastime in the UK and more riders are taking to the roads every year. It is therefore essential that all road users are aware of the dangers they could pose to this group, while riders themselves must also take proper responsibility for their own wellbeing.