Vehicle manufacturer Renault has announced the launch of a new three-pronged drive to improve the quality of its customer experience and to help the company rise in popularity among UK buyers.

Targeting to become a top ten-ranking vehicle manufacturer in the UK for overall quality by 2017, the company has announced the launch of its new JD Power Dealer of Excellence Award Programme, as well as an online customer survey system and Renault – DNA (Development Needs Analysis).

DNA is the first stage of the firm's Renault Academy of Excellence and comprises of a comprehensive suite of training and development programmes for each stage of the company's HR and training cycle.

Renault UK head of network quality and training Steve Whitcombe commented: "We're committed to providing the right framework of development and support to ensure all our teams have the skills, knowledge and aptitude to deliver an excellent customer experience."

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