Motor industry professionals need to make sure they are backing Tyre Safety Month.

This is according to Stuart Jackson of TyreSafe, who revealed a briefing will be held on July 18th in order to raise awareness of the campaign, which gets underway in October. 

He stated the upcoming event offers the automotive industry a great opportunity to get behind a key issue. 

"This year, we're unveiling the campaign earlier than ever before to give everyone plenty of opportunity to plan their own local initiatives and make it even bigger and more successful," Mr Jackson stated. 

He revealed the four-week campaign is getting bigger every year and 2013's instalment promises a "host of new materials".

For example, Cheshire Fire Service, Sussex Police and the Highways Agency will be giving presentations offering ideas on how tyre safety can be promoted. 

Among the sectors represented at the event are car brands, insurers, petrol retailers and fleet operators.

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