Road safety charity Brake is calling upon communities up and down the country to get behind this year's annual Road Safety Week and organise events in their area.

Aimed at promoting safer roads for everyone, the campaign will see events taking place up and down the country as the serious issue of reducing the number of people killed and injured on the UK's roads each year is brought to the fore.

Set to run from November 17th to 23rd, Road Safety Week 2014 is expected to be bigger than ever and aims to build on the more than 7,000 community groups, schools and organisations that took part in raising awareness during 2013.

Suggestions for local communities to get involved with the campaign include encouraging local politicians and councils to highlight routes that may benefit from additional safety measures to reduce accident rates, as well as promoting general road safety tips to motorists in their area.

Other potential activities could include the running of workshops to better educate young people on the dangers of the open roads, while fundraising for Brake or other charities devoted to road safety in the UK would also be welcomed.

Deputy chief executive at Brake Julie Townsend commented: "Road Safety Week is a perfect opportunity to take action on local road safety issues, by campaigning, raising awareness and making a difference – especially in relation to protecting the most vulnerable road users, like children.

"Our theme this year is 'look out for each other', calling on everyone to be considerate on roads, but especially calling on drivers to slow down and take care to protect people on foot and bike."

Road Safety Week 2014, while organised by Brake, is also being officially sponsored this year by insurer RSA Group and nationwide opticians' chain Specsavers.