Peugeot’s 508 isn’t the most competitive car in its segment – that isn’t because it’s especially bad; it’s just that many people looking for a large family car have been more likely to go for a more established and familiar choice like the Ford Mondeo or Vauxhall Insignia.
Images and details of a second-generation 508 emerged last month, suggesting the D-segment cruiser could change spark a change in the car’s fortunes when it launches this summer.
Now, Peugeot has announced it will offer a limited number of range-topping 508s, kitted out with virtually every conceivable upgrade and extra.
The 508 First Edition sets itself apart from regular models with an exclusive exterior design, boasting chrome chequered and black gloss grille surround, whilst riding on 19-inch Augusta two-tone diamond-finish alloy wheels with dark-tinted varnish finish.
An impressive amount of tech is packed into this super-specced 508, such as fully automated parking assistance, a 360-degree colour camera system, night vision for reduced visibility driving, tons of security features and a wireless smartphone charging plate to keep your mobile’s battery topped up during long drives.
Buyers can choose between the 221bhp PureTech petrol engine or the 177bhp BlueHDi diesel unit, both of which come linked to an eight-speed automatic gearbox.
Production of the 508 First Edition will be capped at 200 units and you can reserve yours right now with a £250 deposit.
A spokesman at Peugeot UK hailed the limited-run car as “the most advanced Peugeot ever built” and “a car that will really turn heads”.
“This premium spec level brings innovative Peugeot technology and cutting-edge style to complement the model’s radical new ‘fastback’ design,” he said.
Ben Robb, brand manager at The Fuelcard People, added: “Peugeot has come a long way in the seven years since the original 508 was introduced.
“The lessons it has learned over that time are sure to make it significantly more appealing to company car drivers and this First Edition is a great way to highlight this.”